Is Print Marketing still effective today in the age of digital media, television, radio and internet? Well, the answer has to be a resounding yes. You cannot underestimate the importance of print, especially print marketing. We will take a look at print marketing vs. digital marketing and show why you should not overlook print.
First, Let’s Look at Digital Marketing:
Digital marketing will allow you to store and use information in digital format while releasing it to an audience at anytime, anywhere. For this type of marketing, you can use and store text, audio, video and graphics. You can use this to reach customers locally, nationally and internationally.
For an excellent presentation and to have a greater impact, you could combine several digital formats to offer services or products to potential customers. With the introduction of social media and other technologies, digital marketing is now widely available.
Now, Let’s Look at Print marketing:
The objective of advertising is always to produce real results in the most cost-effective way. Now, you can reap the actual benefits of print marketing at lower costs than previously available. Print advertising is significantly more affordable than the production of internet, TV and radio ads which can become very expensive very fast.
Commercial printing offers solutions for all imaginable print requirements including small and long runs, high-quality off-set prints and digital prints. Using state-of-the-art equipment with advanced software and printing tech, delivery of the highest quality printed materials is within reach.
Quality: With the use of Business Printers it’s possible to get beautiful full color prints of high quality. This includes posters, brochures, postcards, business cards and more.
Design Expertise: The design plays a very important role in print. With extensive experience, printers are able to provide professional designers who can accomplish all types of printing projects.
New Technology: With great technologies like Web to Print you can simply go online, choose a product or upload a design, customize it, view a virtual proof and submit your order. In a short time you will get your Print Marketing. Another great technology is Variable Data print. You can use variable data, text or images, to drive home an offer or product. Target the right customers with the most relevant info.
Market Perception: According to numerous Americans and other worldwide still prefer print and paper communications. Print marketing is viewed as less invasive and more memorable.
The Physical Touch: With so many digital ads, consumers have become disconnected and literally overlook digital marketing. This is made easier with ad blockers and spam filters. With print you are assured that your desired recipient will look at, touch, and feel your ad.
So, as you can see print marketing is still very important in today’s world when there are so many advancements in digital media. Therefore, when you look at print marketing vs. digital marketing you should not underestimate the importance and value of using print for your advertising efforts.